Our values
No two funerals are the same. No two funeral directors are the same either.
Compassion
Our staff choose to do this job because we care deeply about families. We care that you successfully arrange a send-off that’s just right based on what’s important to you and your loved ones. For some, that road is well trodden and for others, it’s the first time. But for all it’s an emotional time to make big, unfamiliar decisions. Our team offer experience, patience, time and a lot of understanding. Which is why compassion for bereaved families is our number one value.
Respect
This applies both to the deceased and also the bereaved family left behind. From the first time someone comes into our care, we treat them with the same respect we’d apply to our own family, throughout their final journey. And for those left behind, we ensure they can lean on our experience, have the time, space and support to arrange the funeral they really want, not one that is convenient for us.
Integrity
We’re transparent about what’s involved in a funeral and also how much it will cost. No upselling, no hidden extras, no surprises. We don’t charge extra for viewings, Saturday morning funerals, out-of-hours removals or for any extra staff needed on the day. Delivering the highest standards of service matters to us: ensuring you get the support you need and earning your trust along the way.
Dedication
Our dedication sets us apart too. From offering a single point of contact throughout rather than a split team or a call centre to being available 24/7, 365 days a year. And the little things we do such as picking up clothing, delivering ashes, returning jewellery and other valuables. After the funeral, we don’t stop caring. Families can access our complimentary bereavement support in a variety of ways: one-to-one counselling or attending a group course.
Each funeral is unique. Every funeral is special.
William Purves is here for you when you need us the most.
Latest Posts
Podcast with Tim Purves on family legacy and company highlights
Hear Chairman Tim Purves discuss the importance of choice, care and support in funerals, the legacy of being a fifth generation funeral director, and share some of our company's highlights in recent years. https://www.boomplay.com/episode/8141160#google_vignette
Supporting grieving parents
It is a subject that many would prefer to avoid, and yet which tragically affects parents and families every-day worldwide. The loss of a baby is a devastating experience and one that can feel incredibly isolating for parents. This is only heightened by a general...
10th WP branch opens in Lothian
We celebrated the opening of our Barnton branch at 185 Whitehouse Road this week, chosen so we can better serve families in the north west of Edinburgh. It's the tenth branch in the Lothian area to offer William Purves' unvrivalled funeral services to residents in...
